Independent Wrap Ltd was founded by Lydia Dickinson and is based in New Plymouth, Taranaki. Lydia worked in the industry in 2002 for Brian Hancock at Independent Commission Agencies Ltd and in 2003 he sold his company. It was not feasible for Lydia to buy, or go out on her own at that stage, so Lydia decided to leave the industry and pursue other adventures.
It soon became apparent that owning her own business and being involved in the agricultural industry is something she is passionate about. It was deemed feasible for another agricultural importer to enter the market and an opportunity to stamp her mark on the crop packaging industry.
With a basic knowledge and much determination Lydia established Independent Wrap Ltd in May 2004.
Originally the sales area focus was on the top half of the North Island with service being the point of difference. Independent Wrap also worked with TAH Agencies (Trevor Hill) supplying him with twine and net as he didn't import, and left him to service the Manawatu and Hawkes Bay area. In 2009 Independent Wrap purchased TAH Agencies.
With the North Island covered and going well, in 2011 Independent Wrap extended its area again this time into the South Island. North, Mid and South Canterbury were then being serviced. Lydia serviced this large area solely for many years and the next step was to employ dedicated Sales Area Managers.
Wayne Treymane (left) is based in the Waikato and is the Sales Area Manager for the North Island (excluding Taranaki). Wayne is enjoying being back in a sales role and especially in the ag industry. His enthusiasm is contagious, and has a high urgency around service.
Ed Hart (right) has come on board as the Sales Area Manager for the South Island. Ed is based in Southland and has an extensive background in ag machinery, service and sales, so he understands the demands and pressure agricultural contractors are under in the busy season.
Both Wayne and Ed are serious about service and are a great fit for the business going above and beyond for clients in the demanding ag season.
Lydia continues as the Sales Area Manager for Taranaki and manages the business from New Plymouth.
Independent Wrap sponsors and exhibits at the annual Rural Contractors New Zealand Conference. Every few years Lydia visits Europe to develop relationships with suppliers and source new products. This is also an opportunity to attend the agricultural field day in the UK - Grasslands - to increase knowledge and be up to date with the current trends within the industry.
Independent Wrap has also been successful with many Business Awards:
"Juta Big Blue twine has ran trouble free through our Massey Ferguson square baler for the last few seasons, due to its high quality, strength and reliability. This twine's performance is incredible; no knot rolls, no time out of the seat!! Well recommended".
- Shane Foster – Foster Farming 2013 Ltd – Rakaia (2017)
“This season we went back to using Newrap. It may cost a little more but its consistency through our machines and puncture resistance is well worth the extra expense to know the job is done right! The lack of tails is great – better to have the wrap on the bale than blowing in the wind!!”
- Dean Parkes – Parkes Contracting Ltd – Te Awamutu (2017)
“With the different net options available from Independent Wrap we have always found a product to suit our machines over the years, also cost effective yet strong with great coverage! Independent Wrap are a company that is honest and I can depend on them”.
- Kevin Hermansen – Hermansen Contracting Ltd – Norsewood (2017)
"Since 2014 we have been using Independent Wrap 18m Pit Covers due to the outstanding performance, strength and reliability, giving us tried and tested consistency in our silage covers. Delivery and service is prompt and trouble free, Independent Wrap have never let us down".
- Hayden MacKenzie – H MacKenzie Contracting Ltd – Geraldine (2017)
"We have ran Newrap for two seasons now, and found it to perform exceptionally well with our varied crops, conditions, and machines. This coupled with friendly professional back up provides us both confidence in Independent Wrap and their products".
- Steve James – Steve James Contracting Ltd – Te Anau (2017)
“Expert is a brilliant film. The longer length rolls are allowing us to spend more time baling and less time out of the cab. The pit covers have also proven to be very reliable, good and strong with easy to read metre markings”.
- Robert Sims – Sims Contractors Ltd – Otaki (2017)
"I used Expert 21 micron film and Atlas 1.3m wide net for the first time last season. I found both products to be very reliable and robust, and great value for money! I will happily use them again for the coming season.”
- Tony Holden – Tony Holden Contracting Ltd – Clinton (2016)
“I was most impressed with the backup and service from Independent Wrap. It is great to deal with a conscientious company.”
- Nathan Armstrong – Armstrong Partnership – Becks (2016)
“Newrap handled the stalks of Lucerne well! Also the product ran through the machine smoothly, only getting off to change the rolls.”
- Greg Drummond – Eyre Estate Farms Ltd – Lumsden (2016)
“Pit covers are clearly meter marked, well packaged, and are high quality at a competitive price!”
- Jason Weld – Forage Services Ltd – Palmerston North (2016)
“Expert is one of the best silage films I have used after many years contracting so it was an obvious choice for me to use Expert for the 2015 season."
- Chris Holmes – CR & BF Holmes Contracting – Te Awamutu (2016)
“Independent Wrap’s products run well through our machines – Newrap, Atlas Net, Juta Net, and the Juta twine. The pit covers are great too. Plus they have great service, so it’s a no brainer as to why we chose them as our preferred supplier.”
- Lloyd Gernhoefer – Gernhoefer Contracting Ltd – Eltham (2016)
“I used Newrap 5 layer film for the first time last season and I believe it is the best wrap I have ever used, and the price was more competitive so I made a saving!”
- David Wordsworth – Wordsworth Partnership – Dargaville (2015)
“Newrap is a brilliant film – there is no tearing of bales when we shift them. This is great when we are selling them on. Also the Juta 1.25 net is giving great coverage making for very tidy bales.”
- Ian Comins – Comins Contracting Ltd – Te Awamutu (2015)
“Independent Wrap has been my supplier now for four years. I am impressed with their service, the quality of products, and the price. They are always striving for the best.”
- Roger Trent – Field Performance Ltd – Waikite Valley, Rotorua (2015)
“Products are consistently good quality – Silobal, Atlas net, and the pit covers. There are no returns, and no getting off the tractor during rolls.”
- Marc Gopperth – Gopperth Contracting Ltd – Manaia, Hawera (2015)