Independent Wrap Ltd was founded by Lydia Dickinson and is based in New Plymouth, Taranaki. Lydia worked in the industry in 2002 for Brian Hancock at Independent Commission Agencies Ltd and in 2003 he sold his company. It was not feasible for Lydia to buy, or go out on her own at that stage, so Lydia decided to leave the industry and pursue other adventures.
It soon became apparent that owning her own business and being involved in the agricultural industry is something she is passionate about. It was deemed feasible for another agricultural importer to enter the market and an opportunity to stamp her mark on the crop packaging industry.
With a basic knowledge and much determination Lydia established Independent Wrap Ltd in May 2004.
Originally the sales area focus was on the top half of the North Island with service being the point of difference. Independent Wrap also worked with TAH Agencies (Trevor Hill) supplying him with twine and net as he didn't import, and left him to service the Manawatu and Hawkes Bay area. In 2009 Independent Wrap purchased TAH Agencies.
With the North Island covered and going well, in 2011 Independent Wrap extended its area again this time into the South Island. North, Mid and South Canterbury were then being serviced. Lydia serviced this large area solely for many years and the next step was to employ dedicated Sales Area Managers.
Wayne Treymane (left) is based in the Waikato, near Hamilton, and is the Sales Area Manager for the Upper North Island. Wayne is enjoying being back in a sales role and especially in the ag industry. His enthusiasm is contagious, and has a high urgency around service.
Paul Peetoom (right) lives in a small rural community near Feilding, Manawatu, which is a great base for him to be the Sales Area Manager for the Lower North Island. Paul has great empathy for the rural sector and has over 20 years' experience in the high service sales industries.
Dave Chambers (left) is the Sales Area Manager for the Upper South Island and is based near Lincoln. He brings more than 20 years experience servicing and selling in the agricultural sector through Canterbury. Dave enjoys being part of a small dedicated team and making a difference to his clients' business.
Ed Hart (right) has come on board as the Sales Area Manager for the Lower South Island. Ed is based in Southland, near Invercargill and has an extensive background in ag machinery, service and sales, so he understands the demands and pressure agricultural contractors are under in the busy season.
Wayne, Paul, Dave and Ed are serious about service and are a great fit for the business going above and beyond for clients in the demanding ag season.
Lydia continues to be based in New Plymouth and is focused on managing the business and managing the team. She continues to be regularly seen in the field supporting her team and clients.
Independent Wrap sponsors and exhibits at the annual Rural Contractors New Zealand Conference. Every few years Lydia visits Europe to develop relationships with suppliers and source new products. This is also an opportunity to attend the agricultural field day in the UK - Grasslands - to increase knowledge and be up to date with the current trends within the industry.
Independent Wrap has also been successful with many Business Awards:
"Juta Big Blue twine has ran trouble free through our Massey Ferguson square baler for the last few seasons, due to its high quality, strength and reliability. This twine's performance is incredible; no knot rolls, no time out of the seat!! Well recommended".
- Shane Foster – Foster Farming 2013 Ltd – Rakaia (2017)
“This season we went back to using Newrap. It may cost a little more but its consistency through our machines and puncture resistance is well worth the extra expense to know the job is done right! The lack of tails is great – better to have the wrap on the bale than blowing in the wind!!”
- Dean Parkes – Parkes Contracting Ltd – Te Awamutu (2017)
“With the different net options available from Independent Wrap we have always found a product to suit our machines over the years, also cost effective yet strong with great coverage! Independent Wrap are a company that is honest and I can depend on them”.
- Kevin Hermansen – Hermansen Contracting Ltd – Norsewood (2017)
"Since 2014 we have been using Independent Wrap 18m Pit Covers due to the outstanding performance, strength and reliability, giving us tried and tested consistency in our silage covers. Delivery and service is prompt and trouble free, Independent Wrap have never let us down".
- Hayden MacKenzie – H MacKenzie Contracting Ltd – Geraldine (2017)
“I was most impressed with the backup and service from Independent Wrap. It is great to deal with a conscientious company.”
- Nathan Armstrong – Armstrong Partnership – Becks (2016)
“Newrap handled the stalks of Lucerne well! Also the product ran through the machine smoothly, only getting off to change the rolls.”
- Greg Drummond – Eyre Estate Farms Ltd – Lumsden (2016)
“Expert is one of the best silage films I have used after many years contracting so it was an obvious choice for me to use Expert for the 2015 season."
- Chris Holmes – CR & BF Holmes Contracting – Te Awamutu (2016)
“Independent Wrap’s products run well through our machines – Newrap, Atlas Net, Juta Net, and the Juta twine. The pit covers are great too. Plus they have great service, so it’s a no brainer as to why we chose them as our preferred supplier.”
- Lloyd Gernhoefer – Gernhoefer Contracting Ltd – Eltham (2016)
“Newrap is a brilliant film – there is no tearing of bales when we shift them. This is great when we are selling them on. Also the Juta 1.25 net is giving great coverage making for very tidy bales.”
- Ian Comins – Comins Contracting Ltd – Te Awamutu (2015)
“During a busy season, you need reliability and I know I can rely on the Pit Covers from Independent Wrap. They are always consistent from the quality of the plastic, good and strong; to the easy to read meter markings. Independent Wrap ensure we have quality Pit Covers when we need them.”
- Peter Green – Wattle Contracting Ltd – Te Kawhata (2018)
“I am pleased to say I have been working with Independent Wrap for several years now. They have been very consistent with high quality products and exceptional service. They go out of their way to ensure I have what I need, when I need it. They really understand my business and the industry!”
- Andrew Mabey – Mabey Contracting Ltd – Pahiatua (2018)
“Net Replacement Film goes a long way towards making better baleage, and I-Press from Independent Wrap does the job for me. It runs well in my Fusion 3 Plus, it is a very strong product and we get good bale numbers per roll.”
- Robert Sims – Sims Contractors Ltd – Otaki (2018)
“We have ran products from Independent Wrap since they have been in the lower South Island. We have trialled many twines in the past but the performance of the Juta is best, it ticks all the boxes. Atlas 1.3m net performs well through the Welger round balers, giving edge to edge cover every bale. Expert is outstanding in its field, whether used on squares or rounds, it has been consistent roll after roll, season after season.”
- Tony Holden – Tony Holden Contracting Ltd – Clinton (2018)
“Atlas 1.23m net is faultless through our McHale balers; it feeds and spreads well across the bale. The roll goes in the baler and needs no attention until it’s time for a new roll. Delivery is well organised and problem free.”
- Mike Morris – Morris Contracting Ltd – Otautau (2018)
"We have been running Titan which has proven to be a very tough, high quality wrap. It has operated incredibly well in our hot dry conditions, through both the tube wrappers and combi without fault. Back up is great with good communication and delivery when needed."
- Jacob Holdaway – Jacob Holdaway Contracting Ltd – Ashburton (2019)
"The 18m 2in1 pit covers have been a great success on all crop types. Visually the crop is very different to a standard covered pit, a nice golden colour with no spoilage. The configuration of the cover and ease of pulling out over the pit is very good. The covers are of a strong high dart quality. Local storage is also a huge benefit with timely deliveries."
- Steven Shearing – Steven Shearing Contracting Ltd – Riverton (2019)
"We use Isolstar Press Net Replacement Film through our New Holland. I-Press runs through the baler nicely and always spreads over the edge of the bale. With good bale numbers per roll and the strength of I-Press we are very happy with the performance and our tight solid bales."
- Michael Davidson – Davidson Contracting Ltd – Whanganui (2019)
"I used Newrap this season and found it to be a great, strong, reliable wrap. The product is consistent with minimal breaks while wrapping resulting in less time out of the tractor so we are more productive. With Paul being based locally in the Manawatu, the level of service has been fantastic!"
- Jeff Erard – Erard Contracting Ltd – Feilding (2019)
"We have been using Independent Wrap for our crop packaging products for 15 years. They have always provided quality products at a fair price. Their great service means deliveries are when and where we need them so we can be confident we can get the job done!"
- Aaron White – Owen White Ltd – Hunua (2019)
I can rely on Expert. It’s a high quality strong plastic that runs right out to the core every time. The added benefit of the 1900m length rolls allows me to get more bales wrapped before needing extra rolls brought out to the job.
- David Wordsworth – Wordsworth Partnership – Dargaville (2019)
“With the distances my guys have to travel to jobs, the longer covers are essential. 450m means less rolls and less annoying ends. There is no sacrifice on quality, walking and throwing tyres on these covers is not an issue.”
- Ross Alexander – Alexander Ag Ltd – Kaikohe (2020)
“As a large-scale goat farmer, we do all our own baling. I-Press 1.38 runs very well through our Fusion 3 Plus and gives us the security we need to know that when we go to feed out, we’re feeding quality.”
- Henry Smitstra – Smitstra Contracting – Matamata (2020)
“With making and trading bales we rely on good wrap. Agroland is very durable and consistent when wrapping round and square bales of varying crop types. As well as faultless running through the wrapper, it makes Agroland excellent value.”
- Tharan Rule – Hay Ruler Feed Supplies 2015 Ltd – Winton (2020)
“Expert performs very well and handles our coastal weather, battling the elements that’s thrown at it. Regardless of being in a stack or placed on the crop its performance is second to none.”
- Paul Menpes – Menpes Contracting – Riverton (2020)
“We have used 15m x 300m Pit Covers from Independent Wrap for five seasons. The quality is superior to anything else we’ve tried.”
- Jason Weld – Forage Services Ltd – Palmerston North (2020)
“We ran Titan which proved to be a high quality tough wrap. No issues meant less time out of the tractor saving time and money. Delivery and back up is fantastic!”
- Russell Agnew – Trusty Contracting Ltd – Hastings (2020)
“Master Force 110 has been well received by our operators and has run very well through our Claas Quadrants and MF2250/2270 balers. It is also very cost effective. The superior service from Independent Wrap has only been enhanced with Dave in the Upper South Island region.”
- Jacob Holdaway – Jacob Holdaway Contracting Ltd – Ashburton (2020)
“Switching to Golden Net proved to be a great decision. It is strong and runs through the balers without issues. You can just put the roll in and forget it until it runs out.”
- Craig Wilson – Multi Ag Ltd – Waimate (2020)